Chanel Sales by Country

Retailer View

Online revenue generated as a retailer via own D2C channels

The United States is Chanel's biggest market in 2025 at US$320m and a 31% share, ahead of the next largest markets.

Biggest Market

31%

2nd Biggest Market

19%

3rd Biggest Market

8%

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Chanel Revenue Share by Country

  • United States is Chanel's largest market at US$320m, a 31% share, in 2025.
  • Japan is Chanel's second-largest market at US$200m, a 19% share, in 2025.
  • South Korea is Chanel's third-largest market at US$77m, a 8% share, in 2025.
  • United Kingdom is Chanel's fourth-largest market at US$66m, a 6% share, in 2025.
  • France is Chanel's fifth-largest market at US$52m, a 5% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
31%US$320m
2
19%US$200m
3
8%US$77m
4
6%US$66m
5
5%US$52m

Brand View

Total revenue across all revenue streams

The United States is Chanel's biggest market in 2025 at US$15m and a 18% share, ahead of the next largest markets.

Biggest Market

18%

2nd Biggest Market

11%

3rd Biggest Market

7%

Chanel Revenue Share by Country

  • United States is Chanel's largest market at US$15m, a 18% share, in 2025.
  • Japan is Chanel's second-largest market at US$9m, a 11% share, in 2025.
  • South Korea is Chanel's third-largest market at US$5m, a 7% share, in 2025.
  • France is Chanel's fourth-largest market at US$5m, a 6% share, in 2025.
  • United Kingdom is Chanel's fifth-largest market at US$4m, a 5% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
18%US$15m
2
11%US$9m
3
7%US$5m
4
6%US$5m
5
5%US$4m

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