Gap Conversion Rate & Transaction KPIs
Gap converts visits at a 3.2% conversion rate in 2025, generating 104,353,352 orders from 44,437,648 buyers at a 2.3 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Gap Average Order Value
- Gap's gross average order value (AOV) is US$100.78 in 2025.
- Discounts of US$18.66 and returns of US$24.4 took Gap's net AOV to US$57.72 in 2025.
- After US$3.04 VAT, Gap's final AOV was US$60.76 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Gap Monthly Number of Orders
- Gap recorded 8,836,344 orders in 10/26.
- Across 2025, Gap recorded 104,353,352 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Gap Monthly Number of Buyers
- Gap had 5,835,281 buyers in 10/26.
- Across 2025, 44,437,648 buyers shopped at Gap.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Gap Monthly Purchase Frequency
- Gap shoppers ordered about 1.5 times in 10/26.
- Across 2025, each Gap buyer placed 2.3 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Gap Monthly Gross AOV After Deductions
- Gap's monthly gross AOV was US$66.99 in 10/26.
- For 2025, Gap's gross AOV before deductions was US$100.78.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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