Gap Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
The United States is Gap's biggest market in 2025 at US$5,485m and a 87% share, ahead of the next largest markets.
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Gap Revenue Share by Country
- United States is Gap's largest market at US$5,485m, a 87% share, in 2025.
- Canada is Gap's second-largest market at US$668m, a 11% share, in 2025.
- Japan is Gap's third-largest market at US$153m, a 2% share, in 2025.
- Greater China is Gap's fourth-largest market at US$16m, a 0% share, in 2025.
- United Kingdom is Gap's fifth-largest market at US$15m, a 0% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 87% | US$5,485m | ||
| 2 | 11% | US$668m | ||
| 3 | 2% | US$153m | ||
| 4 | 0% | US$16m | ||
| 5 | 0% | US$15m |
Brand View
Total revenue across all revenue streams
The United States is Gap's biggest market in 2025 at US$1,164m and a 76% share, ahead of the next largest markets.
Gap Revenue Share by Country
- United States is Gap's largest market at US$1,164m, a 76% share, in 2025.
- Canada is Gap's second-largest market at US$141m, a 9% share, in 2025.
- Japan is Gap's third-largest market at US$91m, a 6% share, in 2025.
- Greater China is Gap's fourth-largest market at US$38m, a 2% share, in 2025.
- United Kingdom is Gap's fifth-largest market at US$23m, a 1% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 76% | US$1,164m | ||
| 2 | 9% | US$141m | ||
| 3 | 6% | US$91m | ||
| 4 | 2% | US$38m | ||
| 5 | 1% | US$23m |
See the Complete Gap Profile
Every metric on this page plus markets, categories and shoppers in one view.
Discover Profiles
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.