Adidas Conversion Rate & Transaction KPIs
Adidas converts visits at a 2.6% conversion rate in 2025, generating 78,778,198 orders from 33,395,671 buyers at a 2.4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Adidas Average Order Value
- Adidas's gross average order value (AOV) is US$84.16 in 2025.
- Discounts of US$10.7 and returns of US$13.11 took Adidas's net AOV to US$60.35 in 2025.
- After US$8.25 VAT, Adidas's final AOV was US$68.61 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Adidas Monthly Number of Orders
- Adidas recorded 7,711,488 orders in 10/26.
- Across 2025, Adidas recorded 78,778,198 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Adidas Monthly Number of Buyers
- Adidas had 5,025,230 buyers in 10/26.
- Across 2025, 33,395,671 buyers shopped at Adidas.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Adidas Monthly Purchase Frequency
- Adidas shoppers ordered about 1.5 times in 10/26.
- Across 2025, each Adidas buyer placed 2.4 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Adidas Monthly Gross AOV After Deductions
- Adidas's monthly gross AOV was US$69.96 in 10/26.
- For 2025, Adidas's gross AOV before deductions was US$84.16.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Adidas's Competitors
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