Puma Conversion Rate & Transaction KPIs
Puma converts visits at a 2.7% conversion rate in 2025, generating 11,176,031 orders from 4,690,506 buyers at a 2.4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Puma Average Order Value
- Puma's gross average order value (AOV) is US$83.14 in 2025.
- Discounts of US$11.2 and returns of US$12.53 took Puma's net AOV to US$59.41 in 2025.
- After US$8.09 VAT, Puma's final AOV was US$67.5 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Puma Monthly Number of Orders
- Puma recorded 936,474 orders in 10/26.
- Across 2025, Puma recorded 11,176,031 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Puma Monthly Number of Buyers
- Puma had 693,049 buyers in 10/26.
- Across 2025, 4,690,506 buyers shopped at Puma.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Puma Monthly Purchase Frequency
- Puma shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Puma buyer placed 2.4 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Puma Monthly Gross AOV After Deductions
- Puma's monthly gross AOV was US$66.61 in 10/26.
- For 2025, Puma's gross AOV before deductions was US$83.14.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Puma's Competitors
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