Zappos Conversion Rate & Transaction KPIs
Zappos converts visits at a 3.2% conversion rate in 2025, generating 6,227,778 orders from 2,798,039 buyers at a 2.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Zappos Average Order Value
- Zappos's gross average order value (AOV) is US$246.8 in 2025.
- Discounts of US$33.71 and returns of US$49.33 took Zappos's net AOV to US$163.76 in 2025.
- After US$8.37 VAT, Zappos's final AOV was US$172.13 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Zappos Monthly Number of Orders
- Zappos recorded 593,502 orders in 10/26.
- Across 2025, Zappos recorded 6,227,778 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Zappos Monthly Number of Buyers
- Zappos had 394,786 buyers in 10/26.
- Across 2025, 2,798,039 buyers shopped at Zappos.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Zappos Monthly Purchase Frequency
- Zappos shoppers ordered about 1.5 times in 10/26.
- Across 2025, each Zappos buyer placed 2.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Zappos Monthly Gross AOV After Deductions
- Zappos's monthly gross AOV was US$188.7 in 10/26.
- For 2025, Zappos's gross AOV before deductions was US$246.8.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Zappos's Competitors
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