Lamoda Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Lamoda Revenue & Turnover
Lamoda Annual Revenue & Growth by Year
Lamoda's annual sales amounted to US$1,709m in 2025. This represents a change of 5-10% from the previous year. Lamoda is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Lamoda Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Lamoda, revenues in February of 2026 were US$116m. This marks a change in monthly revenues of <0% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Lamoda Sales by Country & Market Shares
Lamoda's main market is Russia, where the retailer generated 95% of revenues in 2025. Lamoda engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Lamoda Revenue Split by Product Categories
Lamoda sales by product category provide a deeper look into its income structure. Lamoda's most significant category is Fashion, which accounts for 92% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (92%)
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Lamoda Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Lamoda's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Lamoda either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Lamoda's' 1P sales contributed 45% to total GMV, while the 3P GMV accounted for 55%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Lamoda Top Stores
Lamoda's flagship domain lamoda.ru generated revenues of US$1,630m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
lamoda.ruIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | lamoda.ru Kupishoes, LLC | 1,630 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Lamoda Competitor Analysis & Similar Stores
tsum.ru is the closest competitor to Lamoda's largest online store lamoda.ru, with a similarity score of 99.2% in 2025. rendez-vous.ru is another key store with a high similarity score of 96.4%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
lamoda.ru
Maintsum.ru
99.2%rendez-vous.ru
96.4%Compare This Retailer With the Right Peers
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Lamoda Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Lamoda reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Lamoda Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Lamoda, the payment providers Gift card (Other), Installments not named (Installment) and Mokka (Installment) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Lamoda offers Not communicated and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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