Puma Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
The United States is Puma's biggest market in 2025 at US$183m and a 24% share, ahead of the next largest markets.
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Puma Revenue Share by Country
- United States is Puma's largest market at US$183m, a 24% share, in 2025.
- India is Puma's second-largest market at US$46m, a 6% share, in 2025.
- Germany is Puma's third-largest market at US$44m, a 6% share, in 2025.
- Brazil is Puma's fourth-largest market at US$44m, a 6% share, in 2025.
- United Kingdom is Puma's fifth-largest market at US$38m, a 5% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 24% | US$183m | ||
| 2 | 6% | US$46m | ||
| 3 | 6% | US$44m | ||
| 4 | 6% | US$44m | ||
| 5 | 5% | US$38m |
Brand View
Total revenue across all revenue streams
The United States is Puma's biggest market in 2025 at US$521m and a 20% share, ahead of the next largest markets.
Puma Revenue Share by Country
- United States is Puma's largest market at US$521m, a 20% share, in 2025.
- Germany is Puma's second-largest market at US$190m, a 7% share, in 2025.
- Greater China is Puma's third-largest market at US$161m, a 6% share, in 2025.
- India is Puma's fourth-largest market at US$120m, a 5% share, in 2025.
- United Kingdom is Puma's fifth-largest market at US$117m, a 4% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 20% | US$521m | ||
| 2 | 7% | US$190m | ||
| 3 | 6% | US$161m | ||
| 4 | 5% | US$120m | ||
| 5 | 4% | US$117m |
See the Complete Puma Profile
Every metric on this page plus markets, categories and shoppers in one view.
Discover Profiles
Sales by Country of Puma's Competitors
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