Tillys Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Tillys Revenue & Turnover
Tillys Annual Revenue & Growth by Year
Tillys's annual sales on its online store tillys.com amounted to US$125m in 2024. This represents a change of <0% from the previous year. Tillys's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Tillys Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Tillys, revenues in May of 2025 were US$9m on its domain tillys.com. This marks a change in monthly revenues of 30-35% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
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Tillys Sales by Country & Market Shares
Tillys's main market is the United States, where its main online store, tillys.com, generated 100% of revenues in 2024. Tillys engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Tillys Revenue Split by Product Categories
Tillys sales by product category provide a deeper look into its income structure. Tillys's most significant category is Fashion, which accounts for 70% of total sales in 2024 at its largest online store, tillys.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (70%)
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Tillys Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Tillys's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Tillys's gross profit was US$166m, while its operating profit was -US$31m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
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Tillys Number of Employees
Tillys had a headcount of 5,700 in 2021. Meanwhile approximately US$0.1m was generated per employee in 2021
Revenue per Employee (in Million US$)
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Tillys Top Stores
Tillys's flagship domain tillys.com generated revenues of US$125m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
tillys.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | tillys.com Tilly's, Inc. | 125 |
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Tillys Competitor Analysis & Similar Stores
zumiez.com is the closest competitor to Tillys's largest online store tillys.com, with a similarity score of 99.3% in 2024. sundancecatalog.com is another key store with a high similarity score of 98.8%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Tillys Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Tillys's largest online store tillys.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Tillys Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Tillys, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, tillys.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, tillys.com offers FedEx.
Payment Provider
Shipping Provider
Shop Software
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