Pet Supplies Industry in the UK

Top Online Store
Top Category
Dog Supplies
Online Share
15-20%

eCommerce Revenue

US$1,961m
2024

Growth

5-10%
2024

Growth Forecast

0-5%
24/25

Average Order Value

2024

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UK Pet Supplies eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The UK Pet Supplies eCommerce Market generated an eCommerce revenue of US$1,961m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 0-5%.

Annual Revenue

US$1,961m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
1,961
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the UK Pet Supplies eCommerce Market, monthly revenues in May of 2025 were US$162m. This represents a change of 0-5% from the previous month.

Revenue Current Month

US$162m
05/25

Growth from Previous Month

0-5%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
162
05/2025

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UK Pet Supplies eCommerce: Product Categories

In the UK Pet Supplies eCommerce Market, Dog Supplies is the largest category, contributing 41% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Dog Supplies (41%)

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Biggest Online Retailers in UK Pet Supplies eCommerce

The largest eCommerce retailer in the UK Pet Supplies eCommerce Market is petsathome.com, with an online revenue of US$271m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is zooplus.co.uk, followed by sainsburys.co.uk in third place.

# 1
Biggest Category

Hobby & Leisure

Biggest Country

United Kingdom

Growth 24/25

0-5%

Revenue

US$271m

# 2
zooplus.co.ukzooplus.co.uk
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue

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UK Pet Supplies eCommerce Penetration: Online Market Share

The UK Pet Supplies eCommerce Market reached an online share of 15-20% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 15-20% in 2025.

Online Share

15-20%
2024

Online Share Forecast

15-20%
2025

Online Share/eCommerce Market Share

2022
2023
15-20%
2024
15-20%
2025
2026

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UK Pet Supplies eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the UK Pet Supplies eCommerce Market was 10.0-10.5%, while the cart abandonment rate was 51.5-52.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

10.0-10.5%2024
51.5-52.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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