Shoes Industry in the UK
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UK Footwear eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The UK Footwear eCommerce Market generated an eCommerce revenue of US$9,069m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
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eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the UK Footwear eCommerce Market, monthly revenues in May of 2025 were US$816m. This represents a change of 5-10% from the previous month.
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Growth from Previous Month
Monthly Revenue (in Million US$)
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UK Footwear eCommerce: Product Categories
In the UK Footwear eCommerce Market, Active Footwear is the largest category, contributing 41% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Active Footwear (41%)
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Biggest Online Retailers in UK Footwear eCommerce
The largest eCommerce retailer in the UK Footwear eCommerce Market is nike.com, with an online revenue of US$384m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is very.co.uk, followed by amazon.co.uk in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Fashion | United States | <0% | US$384m | |
| 2. | |||||
| 3. | amazon.co.uk |
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UK Footwear eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the UK Footwear eCommerce Market was 12.0-12.5%, while the cart abandonment rate was 68.5-69.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
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