Pet Supplies Industry in South Africa
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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South African Pet Supplies eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The South African Pet Supplies eCommerce Market generated an eCommerce revenue of US$111m in 2024, reflecting an eCommerce growth rate of 25-30% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 20-25%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the South African Pet Supplies eCommerce Market, monthly revenues in May of 2025 were US$11m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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South African Pet Supplies eCommerce: Product Categories
In the South African Pet Supplies eCommerce Market, Cat Supplies is the largest category, contributing 38% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Cat Supplies (38%)
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Biggest Online Retailers in South African Pet Supplies eCommerce
The largest eCommerce retailer in the South African Pet Supplies eCommerce Market is takealot.com, with an online revenue of US$4m in 2024. Its revenue changed by 25-30% in 2024. Following in second place is petheaven.co.za, followed by shein.com in third place.
takealot.comFashion
South Africa
0-5%
US$4m
petheaven.co.zashein.comExplore the Entire Retail Landscape
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | takealot.com | Fashion | South Africa | 0-5% | US$4m |
| 2. | petheaven.co.za | ||||
| 3. | shein.com |
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South African Pet Supplies eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the South African Pet Supplies eCommerce Market was 9.5-10.0%, while the cart abandonment rate was 77.5-78.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
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