Online Pharmacy Market in South Africa
E-Commerce Revenue
US$170m
2025Growth
25-30%
2025Growth Forecast
25-30%
25/26Average Order Value
Unlock All E-Commerce Market Data
Gain access to all e-commerce market data for your market research and industry analysis.
Jump to section
South African Health Care E-Commerce: Market Size & GrowthSouth African Health Care E-Commerce: Product CategoriesBiggest Online Retailers in South African Health Care E-CommerceSouth African Health Care E-Commerce Penetration: Online Market ShareSouth African Health Care E-Commerce: Conversion Funnel KPIs
South African Health Care E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The South African Health Care E-Commerce Market generated an e-commerce revenue of US$170m in 2025, reflecting an e-commerce growth rate of 25-30% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 25-30%.
Annual Revenue
US$170m
2025Annual Growth Forecast
25-30%
25/26E-Commerce Market Size by Annual Revenue (in Million US$)
2023
2024
1702025
2026
2027
Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the South African Health Care E-Commerce Market, monthly revenues in July of 2026 were US$18m. This represents a change of <0% from the previous month.
Revenue Current Month
US$18m
07/26Growth from Previous Month
<0%
06/26-07/26Monthly Revenue (in Million US$)
03/2026
04/2026
05/2026
06/2026
1807/2026
Get Monthly Revenue Data with Seasonal Insights
Identify seasonal patterns with ease – powered by fresh, updated traffic data every month.
South African Health Care E-Commerce: Product Categories
In the South African Health Care E-Commerce Market, Pharmaceuticals is the largest category, contributing 49% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
2025
Pharmaceuticals (49%)
Get the Complete Category Split
Discover exactly which categories drive the market
Gain in-depth category insights, not just surface-level data
Includes a breakdown by main and subcategories
Biggest Online Retailers in South African Health Care E-Commerce
The largest e-commerce retailer in the South African Health Care E-Commerce Market is Takealot, with an online revenue of US$1,483m in 2025. Its revenue changed by 10-15% in 2025. Following in second place is Dischem co za, followed by Temu in third place.
# 1
# 2
Dischem co za
Dischem co zaBiggest Category
Biggest Country
Growth 24/25
Revenue (GMV)
Explore the Entire Retail Landscape
- Unlock the full ranking of top e-commerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
| Position | Retailer | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) |
|---|---|---|---|---|---|
| 1. | Electronics | South Africa | 10-15% | US$1,483m | |
| 2. | Dischem co za | ||||
| 3. |
Explore the Entire Retail Landscape
- Unlock the full ranking of top e-commerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
South African Health Care E-Commerce Penetration: Online Market Share
The South African Health Care E-Commerce Market reached an online share of 20-25% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 20-25% in 2026.
Online Share
20-25%
2024 Online Share Forecast
20-25%
2026Online Share/E-Commerce Market Share
2023
2024
20-25%2025
20-25%2026
2027
South African Health Care E-Commerce: Conversion Funnel KPIs
In 2025, the add-to-cart rate for the South African Health Care E-Commerce Market was 11.0-11.5%, while the cart abandonment rate was 85.0-85.5%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
11.0-11.5% 2025
Conversion Rate
2025Discount Rate
2025Return Rate
2025Averager Order Value
2025More Markets
All CategoriesSouth AfricaBags & AccessoriesSouth AfricaBeveragesSouth AfricaCare ProductsSouth AfricaDIYSouth AfricaElectronicsSouth AfricaFashionSouth AfricaFlowers & GiftsSouth AfricaFoodSouth AfricaFootwearSouth AfricaFurnitureSouth AfricaGardenSouth AfricaHobby & LeisureSouth AfricaHousehold CareSouth AfricaMediaSouth AfricaPersonal CareSouth AfricaPet SuppliesSouth AfricaSports EquipmentSouth AfricaStationery, Crafts & Art SuppliesSouth AfricaToysSouth AfricaVehicle PartsSouth AfricaHealth CareArgentinaHealth CareAustraliaHealth CareAzerbaijanHealth CareBahrainHealth CareBangladeshHealth CareBelgiumHealth CareBrazilHealth CareBulgariaHealth CareCanadaHealth CareChileHealth CareDenmarkHealth CareDominican RepublicHealth CareEgyptHealth CareFinlandHealth CareFranceHealth CareGermanyHealth CareGreater ChinaHealth CareGreeceHealth CareIndiaHealth CareIndonesiaHealth CareIraqHealth CareIrelandHealth CareIsraelHealth CareItalyHealth CareJapanHealth CareJordanHealth CareKazakhstanHealth CareKenyaHealth CareKuwaitHealth CareMalaysiaHealth CareMexicoHealth CareMoroccoHealth CareNepalHealth CareNetherlandsHealth CareNew ZealandHealth CareNigeriaHealth CareNorwayHealth CarePakistanHealth CarePhilippinesHealth CarePolandHealth CarePortugalHealth CareRomaniaHealth CareRussiaHealth CareSaudi ArabiaHealth CareSingaporeHealth CareSouth KoreaHealth CareSpainHealth CareSri LankaHealth CareSwedenHealth CareSwitzerlandHealth CareThailandHealth CareTurkeyHealth CareUkraineHealth CareUnited Arab EmiratesHealth CareUnited KingdomHealth CareUnited StatesHealth CareUzbekistanHealth CareVietnamHealth CareWorldwide
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.