Adidas Competitors

Adidas's biggest store adidas.com, at US$1,415m GMV, is most similar to zappos.com at a 99.3 Match Score, ahead of nike.com at 96.4 and on.com at 94.3.

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Adidas Competitor Landscape

zappos.com is the store most similar to Adidas's biggest store at a 99.3 Match Score, with US$1.1bn GMV.
nike.com ranks next as a similar store at a 96.4 Match Score and US$9.5bn GMV.
on.com follows at a 94.3 Match Score and US$1.4bn GMV.

Adidas's Biggest Store vs 5 Closest Stores

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Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Adidas Competitors & Similar Stores

zappos.com tops the stores most similar to Adidas's biggest store at a 99.3 Match Score and a US$172 AOV.
nike.com is a close alternative at a 96.4 Match Score and a US$123 AOV.
on.com follows at a 94.3 Match Score and a US$157 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	adidas.com		US$1,414.6m	2.5	US$96
1.	zappos.com	99%	US$1,072.0m	2.2	US$172
2.	nike.com	96%	US$9,477.6m	1.9	US$123
3.	on.com	94%	US$1,431.7m	2.6	US$157
4.	nordstromrack.com	93%	US$1,927.1m	2.8	US$80
5.	ssense.com	93%	US$1,188.7m	2.5	US$330