In 2025, adidas.com was the single largest store selling Adidas online, generating US$1,015m at a 10.4% share of the brand's online brand revenue, ahead of tmall.com and amazon.com in second and third place. The ranking mixes Adidas's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$1,015m10.4% | |
| 2. | D2C & Wholesale (Hybrid) | US$640m6.6% | |
| 3. | Wholesale | US$520m5.3% | |
| 4. | D2C & Wholesale (Hybrid) | US$364m3.7% | |
| 5. | Wholesale | US$353m3.6% |
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