Adidas Sales by Country

Retailer View

Online revenue generated as a retailer via own D2C channels

The United States is Adidas's biggest market in 2025 at US$1,415m and a 26% share, ahead of the next largest markets.

Biggest Market

26%

2nd Biggest Market

10%

3rd Biggest Market

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United States is Adidas's largest market at US$1,415m, a 26% share, in 2025.
United Kingdom is Adidas's second-largest market at US$515m, a 10% share, in 2025.
Germany is Adidas's third-largest market at US$311m, a 6% share, in 2025.
Brazil is Adidas's fourth-largest market at US$226m, a 4% share, in 2025.
Japan is Adidas's fifth-largest market at US$215m, a 4% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United States	26%	US$1,415m
2	United Kingdom	10%	US$515m
3	Germany	6%	US$311m
4	Brazil	4%	US$226m
5	Japan	4%	US$215m

Total revenue across all revenue streams

The United States is Adidas's biggest market in 2025 at US$1,845m and a 19% share, ahead of the next largest markets.

Biggest Market

19%

2nd Biggest Market

13%

3rd Biggest Market

United States is Adidas's largest market at US$1,845m, a 19% share, in 2025.
Greater China is Adidas's second-largest market at US$1,289m, a 13% share, in 2025.
Germany is Adidas's third-largest market at US$615m, a 6% share, in 2025.
United Kingdom is Adidas's fourth-largest market at US$371m, a 4% share, in 2025.
Brazil is Adidas's fifth-largest market at US$371m, a 4% share, in 2025.

Market Share by Country in 2025