Apple — Top Retailers
In 2025, apple.com was the single largest store selling Apple online, generating US$52,395m at a 41.6% share of the brand's online brand revenue, ahead of bestbuy.com and walmart.com in second and third place. The ranking mixes Apple's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Apple
- apple.com generated US$52,395m in brand revenue online, a 41.6% share, in 2025.
- bestbuy.com generated US$7,516m in brand revenue online, a 6.0% share, in 2025.
- walmart.com generated US$5,464m in brand revenue online, a 4.3% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$52,395m41.6% | |
| 2. | Wholesale | US$7,516m6.0% | |
| 3. | Wholesale | US$5,464m4.3% | |
| 4. | Wholesale | US$4,975m3.9% | |
| 5. | Wholesale | US$3,628m2.9% |
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