Asos Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Asos Revenue & Turnover
Asos Annual Revenue & Growth by Year
Asos's annual sales amounted to US$4,160m in 2024. This represents a change of <0% from the previous year. Asos is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Asos Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Asos, revenues in December of 2025 were US$332m. This marks a change in monthly revenues of 0-5% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Asos Sales by Country & Market Shares
Asos's main market is the United Kingdom, where the retailer generated 32% of revenues in 2024. Asos engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Asos Revenue Split by Product Categories
Asos sales by product category provide a deeper look into its income structure. Asos's most significant category is Fashion, which accounts for 90% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (90%)
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Asos Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Asos's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Asos either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Asos's' 1P sales contributed 98% to total GMV, while the 3P GMV accounted for 2%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Asos Top Stores
Asos's flagship domain asos.com generated revenues of US$4,160m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by GMV (in Million US$)
asos.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | asos.com ASOS.com, Ltd. | 4,160 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Asos Competitor Analysis & Similar Stores
boohoo.com is the closest competitor to Asos's largest online store asos.com, with a similarity score of 99.2% in 2024. charlestyrwhitt.com is another key store with a high similarity score of 99.1%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Asos Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Asos reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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