Asos Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$4,407m
2024

Global Rank

97
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Asos Revenue & Turnover

Asos Annual Revenue & Growth by Year

Asos's annual sales on its online store asos.com amounted to US$4,407m in 2024. This represents a change of <0% from the previous year. Asos's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$4,407m
2024

Annual Growth Forecast

<0%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
4,407
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Asos Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Asos, revenues in June of 2025 were US$358m on its domain asos.com. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$358m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$358m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Asos Sales by Country & Market Shares

Asos's main market is the United Kingdom, where its main online store, asos.com, generated 32% of revenues in 2024. Asos engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Asos Revenue Split by Product Categories

Asos sales by product category provide a deeper look into its income structure. Asos's most significant category is Fashion, which accounts for 90% of total sales in 2024 at its largest online store, asos.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (90%)

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Asos Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Asos's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Asos either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Asos's' 1P sales contributed 92% to total GMV, while the 3P GMV accounted for 8%.

3P Share

8%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
92%8%
2024
2025
1P Activity
3P Activity

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Asos Top Stores

Asos's flagship domain asos.com generated revenues of US$4,407m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
asos.com
ASOS.com, Ltd.
2021

2022

2023

2024

2025

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Asos Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Asos's largest online store asos.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

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Explore the shop software, payment methods, and shipping providers used by the retailer – all in one clear view.

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