Burberry Sales by Country

Retailer View

Online revenue generated as a retailer via own D2C channels

The United States is Burberry's biggest market in 2025 at US$90m and a 39% share, ahead of the next largest markets.

Biggest Market

39%

2nd Biggest Market

14%

3rd Biggest Market

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United States is Burberry's largest market at US$90m, a 39% share, in 2025.
United Kingdom is Burberry's second-largest market at US$33m, a 14% share, in 2025.
Greater China is Burberry's third-largest market at US$20m, a 9% share, in 2025.
South Korea is Burberry's fourth-largest market at US$12m, a 5% share, in 2025.
Canada is Burberry's fifth-largest market at US$11m, a 5% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United States	39%	US$90m
2	United Kingdom	14%	US$33m
3	Greater China	9%	US$20m
4	South Korea	5%	US$12m
5	Canada	5%	US$11m

Total revenue across all revenue streams

The United States is Burberry's biggest market in 2025 at US$62m and a 19% share, ahead of the next largest markets.

Biggest Market

19%

2nd Biggest Market

3rd Biggest Market

United States is Burberry's largest market at US$62m, a 19% share, in 2025.
United Kingdom is Burberry's second-largest market at US$29m, a 9% share, in 2025.
South Korea is Burberry's third-largest market at US$22m, a 7% share, in 2025.
Japan is Burberry's fourth-largest market at US$18m, a 5% share, in 2025.
Italy is Burberry's fifth-largest market at US$15m, a 4% share, in 2025.

Market Share by Country in 2025