In 2025, burberry.com was the single largest store selling Burberry online, generating US$171m at a 51.8% share of the brand's online brand revenue, ahead of yoox.com and bergdorfgoodman.com in second and third place. The ranking mixes Burberry's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$171m51.8% | |
| 2. | Wholesale | US$11m3.4% | |
| 3. | Wholesale | US$11m3.3% | |
| 4. | D2C | US$10m3.0% | |
| 5. | Wholesale | US$9m2.6% |
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