Burberry Conversion Rate & Transaction KPIs
Burberry converts visits at a 2.7% conversion rate in 2025, generating 467,555 orders from 199,210 buyers at a 2.3 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Burberry Average Order Value
- Burberry's gross average order value (AOV) is US$657.63 in 2025.
- Discounts of US$102.11 and returns of US$108.24 took Burberry's net AOV to US$447.28 in 2025.
- After US$48.61 VAT, Burberry's final AOV was US$495.89 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Burberry Monthly Number of Orders
- Burberry recorded 29,136 orders in 10/26.
- Across 2025, Burberry recorded 467,555 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Burberry Monthly Number of Buyers
- Burberry had 21,656 buyers in 10/26.
- Across 2025, 199,210 buyers shopped at Burberry.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Burberry Monthly Purchase Frequency
- Burberry shoppers ordered about 1.3 times in 10/26.
- Across 2025, each Burberry buyer placed 2.3 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Burberry Monthly Gross AOV After Deductions
- Burberry's monthly gross AOV was US$585.82 in 10/26.
- For 2025, Burberry's gross AOV before deductions was US$657.63.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Burberry's Competitors
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