Coupang Product Categories

Fashion is Coupang's biggest product category in 2025 at 34%, ahead of the next-largest categories in the full breakdown of what it sells.

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Coupang Revenue Breakdown by Product Category

  • Fashion is Coupang's largest product category at 34% of 2025 sales.
  • Grocery is Coupang's second-largest product category at 18% of 2025 sales.
  • Care Products is Coupang's third-largest product category at 16% of 2025 sales.

Revenue Share by Category in 2025

#CategoryShare 2025Further Breakdown
1
34%
2
18%
3
16%
4
15%
5
10%

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