Coupang Conversion Rate & Transaction KPIs
Coupang converts visits at a 2.5% conversion rate in 2025, generating 581,038,213 orders from 129,119,603 buyers at a 4.5 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Coupang Average Order Value
- Coupang's gross average order value (AOV) is US$110.32 in 2025.
- Discounts of US$13.12 and returns of US$7.73 took Coupang's net AOV to US$89.47 in 2025.
- After US$9.02 VAT, Coupang's final AOV was US$98.49 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Coupang Monthly Number of Orders
- Coupang recorded 55,419,957 orders in 07/26.
- Across 2025, Coupang recorded 581,038,213 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Coupang Monthly Number of Buyers
- Coupang had 26,323,173 buyers in 07/26.
- Across 2025, 129,119,603 buyers shopped at Coupang.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Coupang Monthly Purchase Frequency
- Coupang shoppers ordered about 2.1 times in 07/26.
- Across 2025, each Coupang buyer placed 4.5 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Coupang Monthly Gross AOV After Deductions
- Coupang's monthly gross AOV was US$102.0 in 07/26.
- For 2025, Coupang's gross AOV before deductions was US$110.32.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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