In 2025, crocs.com was the single largest store selling Crocs online, generating US$327m at a 26.3% share of the brand's online brand revenue, ahead of tmall.com and douyin.com in second and third place. The ranking mixes Crocs's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$327m26.3% | |
| 2. | D2C & Wholesale (Hybrid) | US$99m8.0% | |
| 3. | D2C & Wholesale (Hybrid) | US$52m4.2% | |
| 4. | D2C & Wholesale (Hybrid) | US$51m4.1% | |
| 5. | D2C | US$50m4.0% |
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