Elektra Company & Revenue

Main Country Selling to

Mexico

Main Category

DIY

Revenue (GMV)

2025
US$285m

Global Rank

2025
857

Growth

2025 / 2024
0%

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Elektra Revenue & Forecast

Elektra Revenue, Sales & Forecast

  • Elektra's e-commerce revenue reached US$285m in 2025.
  • Elektra's annual sales changed 0% year over year in 2025.
  • In 2024, Elektra's e-commerce revenue was US$285m.

Annual Revenue (GMV)

2025
US$285m
0%

E-Commerce Revenue (GMV in Million US$)

2023
285
2024
285
2025
2026
2027

Forecast

2026

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Benchmark Elektra Against Any Retailer

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Elektra Monthly Sales & Revenue Development

  • Elektra's monthly e-commerce sales reached US$15m in 10/26.
  • Elektra's monthly sales changed -29% versus the previous month in 10/26.
  • Across 2025, Elektra's e-commerce revenue totaled US$285m.

Revenue Current Month (GMV)

10/26
US$15m
-29%

E-Commerce Revenue (GMV in Million US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
15
10/26

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Elektra Top Stores by Revenue

  • elektra.mx is Elektra's largest store at US$262m in Mexico, a -2% change versus 2024.
  • elektra.com.gt is Elektra's second-largest store at US$22m in Guatemala in 2025.
  • elektra.com.hn is Elektra's third-largest store at US$1m in Honduras in 2025.
#StoreMain MarketGMV 2025Growth 24/25
1.
elektra.mx faviconelektra.mx
US$262m-2%
2.
elektra.com.gt faviconelektra.com.gt
US$22m+28%
3.
elektra.com.hn faviconelektra.com.hn
US$1m+63%

Elektra Sales by Country

Mexico is Elektra's biggest market in 2025 at US$262m and a 92% share, ahead of the next largest markets.

Biggest Market

92%

2nd Biggest Market

8%

3rd Biggest Market

0%

Elektra Revenue Share by Country

  • Mexico is Elektra's largest market at US$262m, a 92% share, in 2025.
  • Guatemala is Elektra's second-largest market at US$22m, a 8% share, in 2025.
  • Honduras is Elektra's third-largest market at US$1m, a 0% share, in 2025.
  • Worldwide is Elektra's fourth-largest market at US$0.1m, a 0% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
92%US$262m
2
8%US$22m
3
0%US$1m
4
0%US$0.1m

Elektra Competitors

Elektra's biggest store elektra.mx, at US$262m GMV, is most similar to sears.com.mx at a 83.2 Match Score, ahead of costco.com.mx at 83.2 and sams.com.mx at 81.1.

Elektra Competitor Landscape

  • sears.com.mx is the store most similar to Elektra's biggest store at a 83.2 Match Score, with US$0.2bn GMV.
  • costco.com.mx ranks next as a similar store at a 83.2 Match Score and US$0.5bn GMV.
  • sams.com.mx follows at a 81.1 Match Score and US$0.5bn GMV.

Elektra's Biggest Store vs 5 Closest Stores

Match Score
100%
90%
80%
70%
60%
50%
40%
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Elektra Competitors & Similar Stores

  • sears.com.mx tops the stores most similar to Elektra's biggest store at a 83.2 Match Score and a US$115 AOV.
  • costco.com.mx is a close alternative at a 83.2 Match Score and a US$144 AOV.
  • sams.com.mx follows at a 81.1 Match Score and a US$87 AOV.

Compare Now

Tick stores, then compare them side by side.

Compare #StoreMatch ScoreGMV 2025Purchase Freq. 2025AOV 2025
elektra.mx
US$261.6m2.3US$173
1.
83%
US$228.7m3.0US$115
2.
83%
US$474.5m1.1US$144
3.
sams.com.mx
81%
US$532.6m3.2US$87
4.
79%
US$916.2m2.2US$22
5.
78%
US$198.4m2.7US$119

Elektra Conversion Rate & Transaction KPIs

Elektra converts visits at a 1.1% conversion rate in 2025, generating 1,515,583 orders from 671,181 buyers at a 2.3 purchase frequency.

Conversion Rate

2025
1.1%

Number of Orders

2025
1,515,583

Number of Buyers

2025
671,181

Purchase Frequency

2025
2.3

Elektra Average Order Value

  • Elektra's gross average order value (AOV) is US$197.08 in 2025.
  • Discounts of US$17.79 and returns of US$16.67 took Elektra's net AOV to US$162.62 in 2025.
  • After US$25.46 VAT, Elektra's final AOV was US$188.08 in 2025.

Average Order Value Calculation in 2025

US$197.08
US$17.79
US$16.67
US$162.62
US$25.46
US$188.08

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Elektra Monthly Number of Orders

  • Elektra recorded 106,680 orders in 10/26.
  • Across 2025, Elektra recorded 1,515,583 orders in total.

Number of Orders

10/26
106,680

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
107
10/26

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Elektra Monthly Number of Buyers

  • Elektra had 78,302 buyers in 10/26.
  • Across 2025, 671,181 buyers shopped at Elektra.

Number of Buyers

10/26
78,302

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
78
10/26

Track Monthly Momentum

Track Elektra's full monthly history to spot momentum and seasonality.

Elektra Monthly Purchase Frequency

  • Elektra shoppers ordered about 1.4 times in 10/26.
  • Across 2025, each Elektra buyer placed 2.3 orders in total.

Purchase Frequency

10/26
1.4

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.4
10/26

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Elektra Monthly Gross AOV After Deductions

  • Elektra's monthly gross AOV was US$145.01 in 10/26.
  • For 2025, Elektra's gross AOV before deductions was US$197.08.

Gross AOV

10/26
US$145.01

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$145.01
10/26

Track Monthly Momentum

Track Elektra's full monthly history to spot momentum and seasonality.

Elektra Product Categories

DIY is Elektra's biggest product category in 2025 at 53%, ahead of the next-largest categories in the full breakdown of what it sells.

Elektra Revenue Breakdown by Product Category

  • DIY is Elektra's largest product category at 53% of 2025 sales.
  • Electronics is Elektra's second-largest product category at 34% of 2025 sales.
  • Furniture & Homeware is Elektra's third-largest product category at 7% of 2025 sales.

Revenue Share by Category in 2025

#CategoryShare 2025Further Breakdown
1
53%
2
34%
3
7%
4
4%
5
2%

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