Fruugo Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Fruugo Revenue & Turnover
Fruugo Annual Revenue & Growth by Year
Fruugo's annual sales on its online store fruugoschweiz.com amounted to US$45m in 2024. This represents a change of 10-15% from the previous year. Fruugo's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Fruugo Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Fruugo, revenues in July of 2025 were US$3m on its domain fruugoschweiz.com. This marks a change in monthly revenues of <0% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Fruugo Sales by Country & Market Shares
Fruugo's main market is Switzerland, where its main online store, fruugoschweiz.com, generated 100% of revenues in 2024. Fruugo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Fruugo Revenue Split by Product Categories
Fruugo sales by product category provide a deeper look into its income structure. Fruugo's most significant category is Fashion, which accounts for 35% of total sales in 2024 at its largest online store, fruugoschweiz.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (35%)
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Fruugo Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Fruugo's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Fruugo either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Fruugo's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Fruugo Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Fruugo's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Fruugo's gross profit was US$91m, while its operating profit was US$8m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
2023Total Assets
2023Total Equity
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Fruugo Number of Employees
Fruugo had a headcount of 186 in 2023. Meanwhile approximately US$0.5m was generated per employee in 2023
Revenue per Employee (in Million US$)
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Fruugo Top Stores
Fruugo's flagship domain fruugoschweiz.com generated revenues of US$45m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | fruugoschweiz.com Fruugo.com, Ltd. | 45 |
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Fruugo Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Fruugo's largest online store fruugoschweiz.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.5-4.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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