Wish Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Wish Revenue & Turnover
Wish Annual Revenue & Growth by Year
Wish's annual sales on its online store wish.com amounted to US$100m in 2024. This represents a change of <0% from the previous year. Wish's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Wish Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Wish, revenues in June of 2025 were US$6m on its domain wish.com. This marks a change in monthly revenues of 5-10% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Wish Sales by Country & Market Shares
Wish's main market is the United States, where its main online store, wish.com, generated 24% of revenues in 2024. Wish engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Wish Revenue Split by Product Categories
Wish sales by product category provide a deeper look into its income structure. Wish's most significant category is Fashion, which accounts for 43% of total sales in 2024 at its largest online store, wish.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (43%)
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Wish Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Wish's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Wish either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Wish's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Wish Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Wish's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Wish's gross profit was US$166m, while its operating profit was -US$398m.
Gross Profit
Operating Profit
Net Income
2022Earnings per Share
2022Total Assets
2022Total Equity
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Wish Number of Employees
Wish had a headcount of 886 in 2022. Meanwhile approximately US$0.6m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Wish Top Stores
Wish's flagship domain wish.com generated revenues of US$100m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
wish.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | wish.com ContextLogic, Inc. | 100 |
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Wish Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Wish's largest online store wish.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Wish Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Wish, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, wish.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, wish.com offers UPS (United Parcel Service), USPS (United States Postal Service) and EMS.
Payment Provider
Shipping Provider
Shop Software
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