Ocado Company & Revenue
Main Country Selling to
United KingdomMain Category
GroceryRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Ocado Revenue & Forecast
Ocado Revenue, Sales & Forecast
- Ocado's e-commerce revenue reached US$4,772m in 2025.
- Ocado's annual sales changed -12% year over year in 2025.
- In 2024, Ocado's e-commerce revenue was US$5,411m.
Annual Revenue (GMV)
2025Forecast
2026Get Ocado's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Ocado's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareOcado Monthly Sales & Revenue Development
- Ocado's monthly e-commerce sales reached US$380m in 10/26.
- Ocado's monthly sales changed +2% versus the previous month in 10/26.
- Across 2025, Ocado's e-commerce revenue totaled US$4,772m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareOcado Top Stores by Revenue
- ocado.com is Ocado's largest store at US$4,772m in United Kingdom, a -12% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  ocado.com | US$4,772m | -12% |
Ocado has only one top store, so there are no other stores to compare it with in this table.
Ocado Sales by Country
The United Kingdom is Ocado's biggest market in 2025 at US$4,772m and a 100% share, ahead of the next largest markets.
Ocado Revenue Share by Country
- United Kingdom is Ocado's largest market at US$4,772m, a 100% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 100% | US$4,772m |
Ocado Competitors
Ocado's biggest store ocado.com, at US$4,772m GMV, is most similar to sainsburys.co.uk at a 98.6 Match Score, ahead of asda.com at 97.4 and tesco.com at 91.8.
Ocado Competitor Landscape
- sainsburys.co.uk is the store most similar to Ocado's biggest store at a 98.6 Match Score, with US$8.5bn GMV.
- asda.com ranks next as a similar store at a 97.4 Match Score and US$6.2bn GMV.
- tesco.com follows at a 91.8 Match Score and US$12.7bn GMV.
Ocado's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Ocado Competitors & Similar Stores
- sainsburys.co.uk tops the stores most similar to Ocado's biggest store at a 98.6 Match Score and a US$117 AOV.
- asda.com is a close alternative at a 97.4 Match Score and a US$100 AOV.
- tesco.com follows at a 91.8 Match Score and a US$124 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| ocado.com | US$4,772.0m | 10.7 | US$123 | |||
| 1. | 99% | US$8,520.7m | 6.4 | US$117 | ||
| 2. | 97% | US$6,177.1m | 6.8 | US$100 | ||
| 3. | 92% | US$12,719.9m | 5.0 | US$124 | ||
| 4. | 77% | US$4,351.0m | 2.8 | US$113 | ||
| 5. | 74% | US$6,220.3m | 4.5 | US$90 |
Ocado Customer Demographics
At ocado.com, Ocado's biggest store, 4% of shoppers fall in the 18-to-24 age group and 25% sit in the low income group.
Ocado Customers by Age & Income
- 4% of Ocado shoppers fall in the 18-to-24 customer age group.
- 25% of Ocado shoppers sit in the low income group.
- The age and income splits cover shoppers of ocado.com, Ocado's largest store.
Breakdown by Age Group
Breakdown by Income Group
Ocado Conversion Rate & Transaction KPIs
Ocado converts visits at a 5.1% conversion rate in 2025, generating 38,708,907 orders from 3,615,454 buyers at a 10.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Ocado Average Order Value
- Ocado's gross average order value (AOV) is US$131.47 in 2025.
- Discounts of US$14.25 and returns of US$8.6 took Ocado's net AOV to US$108.62 in 2025.
- After US$14.66 VAT, Ocado's final AOV was US$123.28 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Ocado Monthly Number of Orders
- Ocado recorded 3,177,119 orders in 10/26.
- Across 2025, Ocado recorded 38,708,907 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Ocado Monthly Number of Buyers
- Ocado had 1,296,213 buyers in 10/26.
- Across 2025, 3,615,454 buyers shopped at Ocado.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
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Ocado Monthly Purchase Frequency
- Ocado shoppers ordered about 2.5 times in 10/26.
- Across 2025, each Ocado buyer placed 10.7 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
Compare with Other Retailers
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Ocado Monthly Gross AOV After Deductions
- Ocado's monthly gross AOV was US$119.53 in 10/26.
- For 2025, Ocado's gross AOV before deductions was US$131.47.
Gross AOV
10/26Track Monthly Momentum
Track Ocado's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Ocado's full monthly history to spot momentum and seasonality.
Ocado Product Categories
Grocery is Ocado's biggest product category in 2025 at 58%, ahead of the next-largest categories in the full breakdown of what it sells.
Ocado Revenue Breakdown by Product Category
- Grocery is Ocado's largest product category at 58% of 2025 sales.
- Care Products is Ocado's second-largest product category at 17% of 2025 sales.
- Furniture & Homeware is Ocado's third-largest product category at 10% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 58% | |||
| 2 | 17% | |||
| 3 | 10% | |||
| 4 | 10% | |||
| 5 | 4% |
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