Asda Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Asda Revenue & Turnover
Asda Annual Revenue & Growth by Year
Asda's annual sales on its online store asda.com amounted to US$5,934m in 2024. This represents a change of 10-15% from the previous year. Asda's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Asda Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Asda, revenues in April of 2025 were US$483m on its domain asda.com. This marks a change in monthly revenues of <0% from March.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
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Asda Sales by Country & Market Shares
Asda's main market is the United Kingdom, where its main online store, asda.com, generated 100% of revenues in 2024. Asda engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Asda Revenue Split by Product Categories
Asda sales by product category provide a deeper look into its income structure. Asda's most significant category is Fashion, which accounts for 27% of total sales in 2024 at its largest online store, asda.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (27%)
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Asda Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Asda's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2021, Asda's gross profit was US$593m, while its operating profit was US$314m.
Gross Profit
Operating Profit
Net Income
2021Earnings per Share
2021Total Assets
2021Total Equity
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Asda Number of Employees
Asda had a headcount of 143,349 in 2021. Meanwhile approximately US$0.2m was generated per employee in 2021
Revenue per Employee (in Million US$)
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Asda Top Stores
Asda's flagship domain asda.com generated revenues of US$5,934m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | asda.com ASDA Stores, Ltd. | 5,934 |
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Asda Competitor Analysis & Similar Stores
sainsburys.co.uk is the closest competitor to Asda's largest online store asda.com, with a similarity score of 96.2% in 2024. iceland.co.uk is another key store with a high similarity score of 95.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Asda Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Asda's largest online store asda.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Asda Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Asda, the payment providers Mastercard (Cards), American Express (Cards) and Gift card (Other) are available at its largest online store, asda.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, asda.com offers Not communicated and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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