Ikea Competitors

Ikea's biggest store ikea.com, at US$13,586m GMV, is most similar to wayfair.com at a 80.2 Match Score, ahead of homedepot.com at 71.3 and playstation.com at 66.5.

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Ikea Competitor Landscape

wayfair.com is the store most similar to Ikea's biggest store at a 80.2 Match Score, with US$10.0bn GMV.
homedepot.com ranks next as a similar store at a 71.3 Match Score and US$22.9bn GMV.
playstation.com follows at a 66.5 Match Score and US$16.2bn GMV.

Ikea's Biggest Store vs 5 Closest Stores

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Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Ikea Competitors & Similar Stores

wayfair.com tops the stores most similar to Ikea's biggest store at a 80.2 Match Score and a US$312 AOV.
homedepot.com is a close alternative at a 71.3 Match Score and a US$179 AOV.
playstation.com follows at a 66.5 Match Score and a US$24 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	ikea.com		US$13,585.8m	1.9	US$252
1.	wayfair.com	80%	US$10,018.9m	2.0	US$312
2.	homedepot.com	71%	US$22,865.9m	3.8	US$179
3.	playstation.com	67%	US$16,188.7m	3.2	US$24
4.	samsclub.com	66%	US$15,731.2m	4.2	US$111
5.	costco.com	66%	US$15,253.2m	2.7	US$215