Shein Competitors

shein.com, the largest online store operated by Shein, competes with other online stores that are similarly diversified in their country and category split. Based on our similarity score, the ranking compares 2025 to its closest competitors. Its closest competitor is farfetch.com, with a similarity score of 97.7%, followed by jjshouse.com with a similarity score of 97.5%.

# 1

shein.com

Biggest Category

Fashion

Biggest Country

United States

Growth 24/25

40-45%

Revenue 2025 (GMV)

US$78,067m

Similarity Score

100.0%

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# 2

farfetch.com

Biggest Category

Fashion

Biggest Country

United States

Growth 24/25

0-5%

Revenue 2025 (GMV)

US$1,972m

Similarity Score

97.7%

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# 3

jjshouse.com

Biggest Category

Fashion

Biggest Country

United States

Growth 24/25

0-5%

Revenue 2025 (GMV)

US$319m

Similarity Score

97.5%

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue 2025 (GMV)	Similarity Score
1.	shein.com	Fashion	United States	40-45%	US$78,067m	100.0%
2.	farfetch.com	Fashion	United States	0-5%	US$1,972m	97.7%
3.	jjshouse.com	Fashion	United States	0-5%	US$319m	97.5%
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