Etsy Competitors

Etsy's biggest store etsy.com, at US$10,461m GMV, is most similar to aliexpress.us at a 93.4 Match Score, ahead of temu.com at 92.3 and ebay.com at 89.6.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Etsy Competitor Landscape

aliexpress.us is the store most similar to Etsy's biggest store at a 93.4 Match Score, with US$8.0bn GMV.
temu.com ranks next as a similar store at a 92.3 Match Score and US$92.5bn GMV.
ebay.com follows at a 89.6 Match Score and US$37.5bn GMV.

Etsy's Biggest Store vs 5 Closest Stores

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Total GMV 2025 (in US$ billion)

Top Etsy Competitors & Similar Stores

aliexpress.us tops the stores most similar to Etsy's biggest store at a 93.4 Match Score and a US$42 AOV.
temu.com is a close alternative at a 92.3 Match Score and a US$29 AOV.
ebay.com follows at a 89.6 Match Score and a US$60 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	etsy.com		US$10,460.7m	4.8	US$44
1.	aliexpress.us	93%	US$8,032.5m	6.2	US$42
2.	temu.com	92%	US$92,513.8m	7.2	US$29
3.	ebay.com	90%	US$37,488.1m	10.3	US$60
4.	tiktok.com	83%	US$64,364.3m	5.1	US$41
5.	aliexpress.com	80%	US$66,784.5m	5.9	US$34