Ikea Conversion Rate & Transaction KPIs
Ikea converts visits at a 2.4% conversion rate in 2025, generating 56,989,643 orders from 29,516,854 buyers at a 1.9 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Ikea Average Order Value
- Ikea's gross average order value (AOV) is US$253.85 in 2025.
- Discounts of US$28.25 and returns of US$12.52 took Ikea's net AOV to US$213.08 in 2025.
- After US$34.16 VAT, Ikea's final AOV was US$247.24 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Ikea Monthly Number of Orders
- Ikea recorded 4,460,154 orders in 10/26.
- Across 2025, Ikea recorded 56,989,643 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Ikea Monthly Number of Buyers
- Ikea had 3,850,597 buyers in 10/26.
- Across 2025, 29,516,854 buyers shopped at Ikea.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Ikea Monthly Purchase Frequency
- Ikea shoppers ordered about 1.2 times in 10/26.
- Across 2025, each Ikea buyer placed 1.9 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Ikea Monthly Gross AOV After Deductions
- Ikea's monthly gross AOV was US$257.34 in 10/26.
- For 2025, Ikea's gross AOV before deductions was US$253.85.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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