Wayfair Competitors

wayfair.com, the largest online store operated by Wayfair, competes with other online stores that are similarly diversified in their country and category split. Based on our similarity score, the ranking compares 2025 to its closest competitors. Its closest competitor is rcwilley.com, with a similarity score of 97.6%, followed by homedepot.com with a similarity score of 97.6%.

# 1

wayfair.com

Biggest Category

Furniture & Homeware

Biggest Country

United States

Growth 24/25

0-5%

Revenue 2025 (GMV)

US$10,019m

Similarity Score

100.0%

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# 2

rcwilley.com

Biggest Category

N/A

Biggest Country

N/A

Growth 24/25

N/A

Revenue 2025 (GMV)

N/A

Similarity Score

97.6%

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# 3

homedepot.com

Biggest Category

DIY

Biggest Country

United States

Growth 24/25

5-10%

Revenue 2025 (GMV)

US$23,449m

Similarity Score

97.6%

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue 2025 (GMV)	Similarity Score
1.	wayfair.com	Furniture & Homeware	United States	0-5%	US$10,019m	100.0%
2.	rcwilley.com	Unlock	Unlock	N/A	N/A	97.6%
3.	homedepot.com	DIY	United States	5-10%	US$23,449m	97.6%
1.	example123.bla	Unlock	Unlock	Unlock	Unlock	90%
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