Wayfair Competitors

Wayfair's biggest store wayfair.com, at US$10,019m GMV, is most similar to homedepot.com at a 95.3 Match Score, ahead of lowes.com at 86.7 and costco.com at 82.8.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Discover ECDB

Wayfair Competitor Landscape

homedepot.com is the store most similar to Wayfair's biggest store at a 95.3 Match Score, with US$22.9bn GMV.
lowes.com ranks next as a similar store at a 86.7 Match Score and US$10.5bn GMV.
costco.com follows at a 82.8 Match Score and US$15.3bn GMV.

Wayfair's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

Total GMV 2025 (in US$ billion)

Top Wayfair Competitors & Similar Stores

homedepot.com tops the stores most similar to Wayfair's biggest store at a 95.3 Match Score and a US$179 AOV.
lowes.com is a close alternative at a 86.7 Match Score and a US$266 AOV.
costco.com follows at a 82.8 Match Score and a US$215 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	wayfair.com		US$10,018.9m	2.0	US$291
1.	homedepot.com	95%	US$22,865.9m	3.8	US$179
2.	lowes.com	87%	US$10,474.4m	3.0	US$266
3.	costco.com	83%	US$15,253.2m	2.7	US$215
4.	samsclub.com	81%	US$15,731.2m	4.2	US$111
5.	ikea.com	80%	US$13,585.8m	1.9	US$251