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Wayfair Competitors
wayfair.com, the largest online store operated by Wayfair, competes with other online stores that are similarly diversified in their country and category split. Based on our data, the ranking compares 2025 to its closest competitors. Its closest competitor is ikea.com, followed by target.com.
Top Wayfair Competitors & Similar Stores
# 1
Biggest Category
Biggest Country
Growth 24/25
0-5%
Revenue 2025 (GMV)
US$10,019m
# 2
Biggest Category
Biggest Country
Growth 24/25
5-10%
Revenue 2025 (GMV)
US$13,560m
# 3
Biggest Category
Biggest Country
Growth 24/25
5-10%
Revenue 2025 (GMV)
US$23,874m
Compare This Retailer With the Right Peers
Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.
| Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) |
|---|---|---|---|---|
| Furniture & Homeware | US$10,019m | |||
| Furniture & Homeware | US$13,560m | |||
| Hobby & Leisure | US$23,874m |
Compare This Retailer With the Right Peers
Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.
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