In 2025, reebok.com was the single largest store selling Reebok online, generating US$380m at a 25.0% share of the brand's online brand revenue, ahead of walmart.com and reebok.eu in second and third place. The ranking mixes Reebok's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$380m25.0% | |
| 2. | D2C & Wholesale (Hybrid) | US$141m9.3% | |
| 3. | D2C | US$134m8.8% | |
| 4. | D2C & Wholesale (Hybrid) | US$73m4.8% | |
| 5. | D2C & Wholesale (Hybrid) | US$70m4.6% |
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