Otto Competitors
Otto's biggest store otto.de, at US$8,465m GMV, is most similar to amazon.de at a 78.9 Match Score, ahead of ebay.de at 76.6 and hm.com at 66.7.
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
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Otto Competitor Landscape
- amazon.de is the store most similar to Otto's biggest store at a 78.9 Match Score, with US$72.0bn GMV.
- ebay.de ranks next as a similar store at a 76.6 Match Score and US$10.7bn GMV.
- hm.com follows at a 66.7 Match Score and US$6.2bn GMV.
Otto's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
Top Otto Competitors & Similar Stores
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
 otto.de | US$8,465.5m | 2.7 | US$194 | |||
| 1. | 79% | US$72,031.5m | 21.9 | US$62 | ||
| 2. | 77% | US$10,683.9m | 10.0 | US$54 | ||
| 3. | 67% | US$6,163.5m | 4.0 | US$47 | ||
| 4. | 66% | US$13,585.8m | 1.9 | US$251 | ||
| 5. | 64% | US$12,520.4m | 6.2 | US$79 |
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