Otto Conversion Rate & Transaction KPIs
Otto converts visits at a 2.9% conversion rate in 2025, generating 46,615,942 orders from 17,358,727 buyers at a 2.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Otto Average Order Value
- Otto's gross average order value (AOV) is US$200.78 in 2025.
- Discounts of US$22.25 and returns of US$17.99 took Otto's net AOV to US$160.54 in 2025.
- After US$30.3 VAT, Otto's final AOV was US$190.84 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Otto Monthly Number of Orders
- Otto recorded 4,009,059 orders in 08/26.
- Across 2025, Otto recorded 46,615,942 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Otto Monthly Number of Buyers
- Otto had 3,116,590 buyers in 08/26.
- Across 2025, 17,358,727 buyers shopped at Otto.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Otto Monthly Purchase Frequency
- Otto shoppers ordered about 1.3 times in 08/26.
- Across 2025, each Otto buyer placed 2.7 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Otto Monthly Gross AOV After Deductions
- Otto's monthly gross AOV was US$188.35 in 08/26.
- For 2025, Otto's gross AOV before deductions was US$200.78.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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