Otto Conversion Rate & Transaction KPIs
Otto converts visits at a 2.8% conversion rate in 2025, generating 46,657,205 orders from 17,374,570 buyers at a 2.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Otto Average Order Value
- Otto's gross average order value (AOV) is US$200.9 in 2025.
- Discounts of US$22.37 and returns of US$18.17 took Otto's net AOV to US$160.36 in 2025.
- After US$30.31 VAT, Otto's final AOV was US$190.67 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Otto Monthly Number of Orders
- Otto recorded 3,868,130 orders in 10/26.
- Across 2025, Otto recorded 46,657,205 orders in total.
Number of Orders
10/26Compare with Other Retailers
Line up Otto's monthly number of orders trend against its competitors or any retailer of your choice.
Monthly Number of Orders (in Thousands)
Compare with Other Retailers
Line up Otto's monthly number of orders trend against its competitors or any retailer of your choice.
Otto Monthly Number of Buyers
- Otto had 2,830,749 buyers in 10/26.
- Across 2025, 17,374,570 buyers shopped at Otto.
Number of Buyers
10/26Track Monthly Momentum
Track Otto's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
Track Otto's full monthly history to spot momentum and seasonality.
Otto Monthly Purchase Frequency
- Otto shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Otto buyer placed 2.7 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
Line up Otto's monthly purchase frequency against its competitors or any retailer of your choice.
Monthly Purchase Frequency
Compare with Other Retailers
Line up Otto's monthly purchase frequency against its competitors or any retailer of your choice.
Otto Monthly Gross AOV After Deductions
- Otto's monthly gross AOV was US$212.62 in 10/26.
- For 2025, Otto's gross AOV before deductions was US$200.9.
Gross AOV
10/26Track Monthly Momentum
Track Otto's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Otto's full monthly history to spot momentum and seasonality.
See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.