Peter Millar's annual sales amounted to US$58m in 2025. This represents a change of 5-10% from the previous year. Peter Millar is expected to see a growth rate of 10-15% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
US$58m
2025
Annual Growth Forecast
10-15%
25/26
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E-Commerce Revenue (GMV in Million US$)
2023
2024
582025
2026
2027
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Peter Millar Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Peter Millar, revenues in March of 2026 were US$4m. This marks a change in monthly revenues of 10-15% from February.
Revenue Current Month (GMV)
US$4m
03/26
Growth from Previous Month
10-15%
02/26-03/26
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Peter Millar's main market is the United States, where the retailer generated 100% of revenues in 2025. Peter Millar engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Peter Millar sales by product category provide a deeper look into its income structure. Peter Millar's most significant category is Fashion, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
2025
Fashion (100%)
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12% of the customers of petermillar.com, the largest store of Peter Millar, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 22% of the customers of petermillar.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Peter Millar's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Peter Millar either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Peter Millar's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
0%
2025
3P Share Forecast
2026
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Payment and shipping options have a major impact on customer satisfaction. In the case of Peter Millar, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Peter Millar offers UPS (United Parcel Service) and USPS (United States Postal Service).
Payment Provider
Mastercard (Cards)
Shipping Provider
UPS (United Parcel Service)
Shop Software
SoftwareHidden Software Name
Version1.0.0
Updated11st of March 2050
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