eCommerce Industry in Türkiye
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Turkish eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Turkish eCommerce Market generated an eCommerce revenue of US$27,345m in 2024, reflecting an eCommerce growth rate of <0% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Turkish eCommerce Market, monthly revenues in April of 2025 were US$2,049m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Turkish eCommerce: Product Categories
In the Turkish eCommerce Market, Electronics is the largest category, contributing 42% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (42%)
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Biggest Online Retailers in Turkish eCommerce
The largest eCommerce retailer in the Turkish eCommerce Market is trendyol.com, with an online revenue of US$4,909m in 2024. Its revenue changed by <0% in 2024. Following in second place is hepsiburada.com, followed by migros.com.tr in third place.
trendyol.comFashion
Turkey
10-15%
US$4,909m
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- Refine results with a wide range of filters for a sharper market view
Top Shipping, Payment and Software Providers in Turkish eCommerce
One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Turkish eCommerce Market, Yurtiçi Kargo is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and T-Soft the leading provider of shop software.
Top Shipping Provider
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Top Shop Software Provider
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Turkish eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Turkish eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 74.0-74.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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