Wayfair Customer Demographics

At wayfair.com, Wayfair's biggest store, 8% of shoppers fall in the 18-to-24 age group and 30% sit in the low income group.

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Wayfair Customers by Age & Income

  • 8% of Wayfair shoppers fall in the 18-to-24 customer age group.
  • 30% of Wayfair shoppers sit in the low income group.
  • The age and income splits cover shoppers of wayfair.com, Wayfair's largest store.

Breakdown by Age Group

Breakdown by Income Group

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