Wayfair Customer Demographics
At wayfair.com, Wayfair's biggest store, 8% of shoppers fall in the 18-to-24 age group and 30% sit in the low income group.
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Wayfair Customers by Age & Income
- 8% of Wayfair shoppers fall in the 18-to-24 customer age group.
- 30% of Wayfair shoppers sit in the low income group.
- The age and income splits cover shoppers of wayfair.com, Wayfair's largest store.
Breakdown by Age Group
8%
18-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65+ years
Breakdown by Income Group
30%
Low Income
Mid Income
High Income
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