Wayfair Conversion Rate & Transaction KPIs
Wayfair converts visits at a 2.6% conversion rate in 2025, generating 37,557,354 orders from 18,573,481 buyers at a 2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Wayfair Average Order Value
- Wayfair's gross average order value (AOV) is US$359.36 in 2025.
- Discounts of US$39.11 and returns of US$26.94 took Wayfair's net AOV to US$293.31 in 2025.
- After US$18.69 VAT, Wayfair's final AOV was US$312.0 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Wayfair Monthly Number of Orders
- Wayfair recorded 2,873,392 orders in 09/26.
- Across 2025, Wayfair recorded 37,557,354 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Wayfair Monthly Number of Buyers
- Wayfair had 2,156,470 buyers in 09/26.
- Across 2025, 18,573,481 buyers shopped at Wayfair.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Wayfair Monthly Purchase Frequency
- Wayfair shoppers ordered about 1.3 times in 09/26.
- Across 2025, each Wayfair buyer placed 2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Wayfair Monthly Gross AOV After Deductions
- Wayfair's monthly gross AOV was US$325.68 in 09/26.
- For 2025, Wayfair's gross AOV before deductions was US$359.36.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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