Gucci Conversion Rate & Transaction KPIs
Gucci converts visits at a 2.5% conversion rate in 2025, generating 1,491,498 orders from 546,775 buyers at a 2.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Gucci Average Order Value
- Gucci's gross average order value (AOV) is US$871.95 in 2025.
- Discounts of US$125.75 and returns of US$112.56 took Gucci's net AOV to US$633.64 in 2025.
- After US$68.37 VAT, Gucci's final AOV was US$702.01 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Gucci Monthly Number of Orders
- Gucci recorded 98,618 orders in 10/26.
- Across 2025, Gucci recorded 1,491,498 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Gucci Monthly Number of Buyers
- Gucci had 63,367 buyers in 10/26.
- Across 2025, 546,775 buyers shopped at Gucci.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Gucci Monthly Purchase Frequency
- Gucci shoppers ordered about 1.6 times in 10/26.
- Across 2025, each Gucci buyer placed 2.7 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Gucci Monthly Gross AOV After Deductions
- Gucci's monthly gross AOV was US$660.16 in 10/26.
- For 2025, Gucci's gross AOV before deductions was US$871.95.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Gucci's Competitors
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