Beverages Industry in Israel

Top Retailer
Top Category
Alcoholic Beverages
Online Share
0-5%

E-Commerce Revenue

US$334m
2025

Growth

15-20%
2025

Growth Forecast

15-20%
25/26

Average Order Value

2025

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Israeli Beverages E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Israeli Beverages E-Commerce Market generated an e-commerce revenue of US$334m in 2025, reflecting an e-commerce growth rate of 15-20% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 15-20%.

Annual Revenue

US$334m
2025

Annual Growth Forecast

15-20%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
334
2025
2026
2027

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Israeli Beverages E-Commerce Market, monthly revenues in August of 2026 were US$32m. This represents a change of 0-5% from the previous month.

Revenue Current Month

US$32m
08/26

Growth from Previous Month

0-5%
07/26-08/26

Monthly Revenue (in Million US$)

04/2026
05/2026
06/2026
07/2026
32
08/2026

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Israeli Beverages E-Commerce: Product Categories

In the Israeli Beverages E-Commerce Market, Alcoholic Beverages is the largest category, contributing 69% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

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Biggest Online Retailers in Israeli Beverages E-Commerce

The largest e-commerce retailer in the Israeli Beverages E-Commerce Market is Shufersal, with an online revenue of US$950m in 2025. Its revenue changed by <0% in 2025. Following in second place is Paneco co il, followed by Elite-coffee co il in third place.
# 1
Biggest Category

Grocery

Biggest Country

Israel

Growth 24/25

<0%

Revenue 2025 (GMV)

US$950m

# 2
Paneco co ilPaneco co il
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Elite-coffee co ilElite-coffee co il
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Israeli Beverages E-Commerce Penetration: Online Market Share

The Israeli Beverages E-Commerce Market reached an online share of 0-5% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 5-10% in 2026.

Online Share

0-5%
2024

Online Share Forecast

5-10%
2026

Online Share/E-Commerce Market Share

2023
2024
0-5%
2025
5-10%
2026
2027

Israeli Beverages E-Commerce: Conversion Funnel KPIs

In 2025, the add-to-cart rate for the Israeli Beverages E-Commerce Market was 14.0-14.5%, while the cart abandonment rate was 76.0-76.5%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
14.0-14.5% 2025
76.0-76.5%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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