Media and Entertainment Industry in Mexico
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Mexican Media eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Mexican Media eCommerce Market generated an eCommerce revenue of US$2,297m in 2024, reflecting an eCommerce growth rate of 25-30% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 25-30%.
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Mexican Media eCommerce Market, monthly revenues in May of 2025 were US$226m. This represents a change of 5-10% from the previous month.
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Mexican Media eCommerce: Product Categories
In the Mexican Media eCommerce Market, Books, eBooks & Audiobooks is the largest category, contributing 84% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Books, eBooks & Audiobooks (84%)
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Biggest Online Retailers in Mexican Media eCommerce
The largest eCommerce retailer in the Mexican Media eCommerce Market is amazon.com.mx, with an online revenue of US$570m in 2024. Its revenue changed by 25-30% in 2024. Following in second place is walmart.com.mx, followed by liverpool.com.mx in third place.
amazon.com.mxUS$570m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | amazon.com.mx | US$570m | |||
| 2. | walmart.com.mx | ||||
| 3. | liverpool.com.mx |
Explore the Entire Retail Landscape
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Mexican Media eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Mexican Media eCommerce Market was 9.0-9.5%, while the cart abandonment rate was 80.5-81.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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