Online Pharmacy Market in Mexico

Top Online Store
Top Category
Pharmaceuticals
Country
Online Share
20-25%

eCommerce Revenue

US$1,005m
2024

Growth

25-30%
2024

Growth Forecast

25-30%
24/25

Average Order Value

2024

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Mexican Health Care eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Mexican Health Care eCommerce Market generated an eCommerce revenue of US$1,005m in 2024, reflecting an eCommerce growth rate of 25-30% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 25-30%.

Annual Revenue

US$1,005m
2024

Annual Growth Forecast

25-30%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
1,005
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Mexican Health Care eCommerce Market, monthly revenues in May of 2025 were US$109m. This represents a change of 5-10% from the previous month.

Revenue Current Month

US$109m
05/25

Growth from Previous Month

5-10%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
109
05/2025

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Mexican Health Care eCommerce: Product Categories

In the Mexican Health Care eCommerce Market, Pharmaceuticals is the largest category, contributing 43% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Pharmaceuticals (43%)

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Biggest Online Retailers in Mexican Health Care eCommerce

The largest eCommerce retailer in the Mexican Health Care eCommerce Market is fahorro.com, with an online revenue of US$263m in 2024. Its revenue changed by 25-30% in 2024. Following in second place is farmaciasanpablo.com.mx, followed by coppel.com in third place.

# 1
Biggest Category

Care Products

Biggest Country

Mexico

Growth 24/25

10-15%

Revenue

US$263m

# 2
farmaciasanpablo.com.mxfarmaciasanpablo.com.mx
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
coppel.comcoppel.com
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Mexican Health Care eCommerce Penetration: Online Market Share

The Mexican Health Care eCommerce Market reached an online share of 20-25% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 20-25% in 2025.

Online Share

20-25%
2024

Online Share Forecast

20-25%
2025

Online Share/eCommerce Market Share

2022
2023
20-25%
2024
20-25%
2025
2026

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Mexican Health Care eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Mexican Health Care eCommerce Market was 10.0-10.5%, while the cart abandonment rate was 84.0-84.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

10.0-10.5%2024
84.0-84.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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