Media and Entertainment Industry in Germany
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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German Media E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The German Media E-Commerce Market generated an e-commerce revenue of US$8,574m in 2024, reflecting an e-commerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the German Media E-Commerce Market, monthly revenues in December of 2025 were US$1,033m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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German Media E-Commerce: Product Categories
In the German Media E-Commerce Market, Books, eBooks & Audiobooks is the largest category, contributing 51% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Books, eBooks & Audiobooks (51%)
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Biggest Online Retailers in German Media E-Commerce
The largest e-commerce retailer in the German Media E-Commerce Market is amazon.de, with an online revenue of US$9,399m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is ebay.de, followed by thalia.de in third place.
amazon.deUS$9,399m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue (GMV) |
|---|---|---|---|---|---|
| 1. | amazon.de | US$9,399m | |||
| 2. | ebay.de | ||||
| 3. |
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German Media E-Commerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the German Media E-Commerce Market was 9.5-10.0%, while the cart abandonment rate was 60.5-61.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
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