Media and Entertainment Industry in Vietnam
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Vietnamese Media eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Vietnamese Media eCommerce Market generated an eCommerce revenue of US$1,296m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Vietnamese Media eCommerce Market, monthly revenues in May of 2025 were US$112m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Vietnamese Media eCommerce: Product Categories
In the Vietnamese Media eCommerce Market, Books, eBooks & Audiobooks is the largest category, contributing 82% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Books, eBooks & Audiobooks (82%)
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Biggest Online Retailers in Vietnamese Media eCommerce
The largest eCommerce retailer in the Vietnamese Media eCommerce Market is mediamart.vn, with an online revenue of US$5m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is microsoft.com, followed by giaonhan247.com in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Electronics | Vietnam | <0% | US$5m | |
| 2. | |||||
| 3. | giaonhan247.com |
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Vietnamese Media eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Vietnamese Media eCommerce Market was 9.5-10.0%, while the cart abandonment rate was 76.5-77.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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