Media and Entertainment Industry in the US
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Growth
Growth Forecast
Average Order Value
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U.S. Media eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The U.S. Media eCommerce Market generated an eCommerce revenue of US$66,934m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the U.S. Media eCommerce Market, monthly revenues in May of 2025 were US$5,337m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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U.S. Media eCommerce: Product Categories
In the U.S. Media eCommerce Market, Books, eBooks & Audiobooks is the largest category, contributing 92% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Books, eBooks & Audiobooks (92%)
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Biggest Online Retailers in U.S. Media eCommerce
The largest eCommerce retailer in the U.S. Media eCommerce Market is amazon.com, with an online revenue of US$29,752m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is walmart.com, followed by target.com in third place.
amazon.comHobby & Leisure
United States
5-10%
US$29,752m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | amazon.com | Hobby & Leisure | United States | 5-10% | US$29,752m |
| 2. | walmart.com | ||||
| 3. | target.com |
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U.S. Media eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the U.S. Media eCommerce Market was 12.5-13.0%, while the cart abandonment rate was 68.0-68.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
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