Personal Care Industry in Mexico
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Mexican Personal Care eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Mexican Personal Care eCommerce Market generated an eCommerce revenue of US$2,044m in 2024, reflecting an eCommerce growth rate of 25-30% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 25-30%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Mexican Personal Care eCommerce Market, monthly revenues in May of 2025 were US$216m. This represents a change of 10-15% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Mexican Personal Care eCommerce: Product Categories
In the Mexican Personal Care eCommerce Market, Shower & Bath is the largest category, contributing 46% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Shower & Bath (46%)
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Biggest Online Retailers in Mexican Personal Care eCommerce
The largest eCommerce retailer in the Mexican Personal Care eCommerce Market is amazon.com.mx, with an online revenue of US$127m in 2024. Its revenue changed by 25-30% in 2024. Following in second place is walmart.com.mx, followed by coppel.com in third place.
amazon.com.mxUS$127m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | amazon.com.mx | US$127m | |||
| 2. | walmart.com.mx | ||||
| 3. | coppel.com |
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Mexican Personal Care eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Mexican Personal Care eCommerce Market was 10.5-11.0%, while the cart abandonment rate was 84.0-84.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
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