Fashion Industry in Mexico

Mexican Fashion eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Mexican Fashion eCommerce Market generated an eCommerce revenue of US$8,880m in 2024, reflecting an eCommerce growth rate of 25-30% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 20-25%.

Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Mexican Fashion eCommerce Market, monthly revenues in May of 2025 were US$898m. This represents a change of 0-5% from the previous month.

Mexican Fashion eCommerce: Product Categories

In the Mexican Fashion eCommerce Market, Apparel is the largest category, contributing 54% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Mexican Fashion eCommerce

The largest eCommerce retailer in the Mexican Fashion eCommerce Market is liverpool.com.mx, with an online revenue of US$676m in 2024. Its revenue changed by 25-30% in 2024. Following in second place is shein.com.mx, followed by coppel.com in third place.

# 1

liverpool.com.mx

Biggest Category

Fashion

Biggest Country

Mexico

Growth 24/25

10-15%

Revenue

US$676m

# 2

shein.com.mx

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue

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# 3

coppel.com

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue
1.	liverpool.com.mx	Fashion	Mexico	10-15%	US$676m
2.	shein.com.mx	Unlock	Unlock	Unlock	Unlock
3.	coppel.com	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Mexican Fashion eCommerce Penetration: Online Market Share

The Mexican Fashion eCommerce Market reached an online share of 10-15% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 15-20% in 2025.

Mexican Fashion eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Mexican Fashion eCommerce Market was 9.5-10.0%, while the cart abandonment rate was 86.0-86.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

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